Ik fietste laatst door een vrij rustige, typisch Nederlandse buitenwijk. Je kent het wel—nette voortuinen, strak geknipte heggen, auto's keurig op de oprit. En toen, vrij abrupt eigenlijk, torende er een gigantische opblaasbare man over een schutting heen. Het is een fascinerende, en misschien een tikkeltje absurde, traditie die we hier koesteren. Als iemand een […]
You've tried the diets. All of them. The one where you counted everything. The one where you eliminated entire food groups. The one where you ate according to a colour system, a point system, a timing system or a list of "approved" foods that someone on Instagram swore by. Each one worked — for a […]
I was scrolling through my phone the other evening—mostly just an exercise in avoiding the stack of mail on my kitchen counter, if I am being perfectly honest—and I came across a rather peculiar account. It was a young musician, or perhaps they were an aspiring lifestyle influencer, the distinction is increasingly blurry these days. […]
Det finns ett ögonblick som varje parfymintresserad person känner igen. Du står vid en parfymdisk i ett varuhus, provar en doft du har velat ha i månader, tittar på prislappen — och lägger tillbaka flaskan. 1 800 kronor. 2 500 kronor. Ibland mer. För 100 ml vätska i en snygg flaska. Doften är fantastisk, men […]
I was walking past an old, boarded-up video rental store the other day—one of those truly archaic neighborhood relics that somehow survived the last two decades only to finally succumb to a leaky roof—and it made me think about the sheer, unforgiving velocity of retail evolution. It is actually sort of staggering, I think, how […]
I was looking out my window the other afternoon, just watching the familiar parade of delivery vans roll through the neighborhood. It struck me how completely our consumption habits have been sanitized and digitized over the past few years. There was a time, not all that long ago, when acquiring cannabis involved a certain level […]
I was at a dinner party a few weeks ago, and the conversation drifted—as it so often does these days, it seems—to the logistics of sleep. Someone mentioned they had started using a specific, highly cultivated plant to wind down, and the way they described it was… well, it was exactly the way a sommelier […]
The standard startup narrative goes like this: assemble a founding team, raise a seed round, hire engineers, build one product, spend two years iterating, and hope that product-market fit arrives before the runway runs out. It's the model that venture capital was built to fund, business schools were built to teach, and accelerators were built […]
Dans un commerce alimentaire, le rayon frais n'est pas un rayon comme les autres. C'est celui qui attire le regard en premier, celui qui communique la qualité de l'établissement avant même que le client n'ait lu une étiquette, et celui qui génère les marges les plus intéressantes — à condition que les produits soient présentés […]
There's a moment in every nursery setup when the room goes from "finished" to "theirs." The crib is assembled, the mobile is hung, the dresser is stocked with impossibly small clothes — and then someone places a name sign above the crib, and suddenly the room belongs to a person. A person who isn't here […]